The first version of this website said we were an AI automation agency. It had a headline about turning “what even is AI?” into “oh wow, this runs itself”, a glowing purple gradient and a button that said Automate The Chaos.
It wasn’t wrong, exactly. We did build automations for people, and we learned a lot doing it. But it stopped describing how we actually spend our days, which is building our own products.
What changed
Late in 2025 we started work on a dashboard for the art market. It was meant to be a quick prototype. Nine months later it’s ArtCarli, a live platform with a data pipeline, hundreds of tests and users who notice when something breaks.
Somewhere in the middle of that we realised the interesting problems weren’t the automations. They were in industries that don’t have good software yet: markets where prices are opaque, where the useful information is spread across a hundred websites, or where the whole business runs through Instagram messages.
So we started building for those instead. ArtCarli for the art market. InkOnMe for tattoo studios. BriefDesk for any business that wants to know what its competitors changed last week.
Why two people
There are two of us, Igor and Karol. That’s a deliberate choice for now. Two people can keep a whole product in their heads, and when a customer emails, they’re talking to someone who wrote the code.
It also means being honest about what we can finish. Not everything we start becomes a product, and the projects page shows that too, including the prototypes sitting in the drawer.
Why the website looks like this
We wanted it to sound like the two people who work here. Less gradient, more writing. The journal is where we’ll put what we learn: what worked, what didn’t, and the odd experiment that went nowhere useful but taught us something.
If any of it is useful to you, or you have a problem that looks like one of ours, say hello.